Scott Multifold Paper Towels, White, 16 Packs/Case, 250 Towels/Pack - Pack of 2

The company's new marketing strategy aims to target a younger demographic by utilizing social media platforms and influencer collaborations. The goal is to increase brand recognition and attract new customers within this key demographic.

To achieve this, the marketing team has conducted extensive research on the preferences and behaviors of the target demographic. They have identified which social media platforms are most popular among this group and have developed a strategic plan to increase the company's presence on these platforms.

In addition to enhancing the company's social media presence, the marketing team has also focused on collaborating with influencers who have a strong following within the target demographic. By partnering with these influencers, the company aims to leverage their reach and credibility to promote its products and brand message.

Furthermore, the marketing team has developed a series of engaging and visually appealing campaigns specifically tailored to resonate with the younger demographic. These campaigns incorporate popular trends and cultural references that are relevant to this audience, helping to establish a deeper connection with potential customers.

In order to measure the success of the new marketing strategy, the company has implemented key performance indicators (KPIs) to track the growth of its social media following, engagement rates, and ultimately, the impact on sales. This data-driven approach allows the marketing team to make informed decisions and pivot their strategy as needed to achieve the desired results.

Overall, the company's new marketing strategy represents a concerted effort to connect with a younger demographic through targeted social media initiatives and influencer partnerships. By aligning the company's brand message with the interests and preferences of this demographic, the goal is to drive brand awareness and ultimately, increase market share within this key segment. The effectiveness of this strategy will be closely monitored and adjusted as needed to ensure its success.

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